Coachella is one of the biggest music festivals that happens every year in California.
Music festivals are not just events. They are memorable experiences, a community, and a way of living. This is the Mecca of experiential marketing and millennial marketing. Experiential marketing creates an opportunity to elevate a brand to a state of being or persona that consumers can identify with.
An experience offers something of value to fans across social media that supports their presence at an event. As you can see in the video below, without actually being present at Coachella, Urban Decay was able to activate their brand via a social media influencer campaign. This online video experience cultivated something of value to Urban Decay fans across social media outlets.
Brand experiences activate emotion, passion, and drives loyalty. Even more so if it’s an engaging event that gives the consumer more value. Since the consumer needs to see your product 16 times before they buy, experiential marketing that creates shareable content, is a great way for continued exposure of the brand.
Creating memorable moments worth capturing and sharing across digital channels over the next few years, will be at the forefront for brand marketing strategies. Our efforts will be to develop engaging event experiences to earn increased social engagement. Constant innovation, value, and brand connection is what is most important and what we do best.
Elevate creates strategic brand experiences and events, along with impactful social media campaigns.