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Experiential Marketing In The Wellness Industry

The Liquidrom Experience in Berlin

What do you get when you fuse a wellness spa with an electronic music experience? You get Liquidrom in Berlin.
In Germany, the global epicenter for electronic music, Berlin is known as the capitol of electronic music, and women dj’s rule the scene.  With experiential marketing in the wellness industry, wellness estimating at 3.7 trillion, and the rise of electronic music into mainstream, wouldn’t it make sense to combine the two? After all, who doesn’t love a great spa experience? Well done Berlin, well done.

Avalon Emerson photographed by Dean Seaton

Liquidrom is an architectural modern thermal bath. In the darkened domed hall, the dream state begins. Various DJ performances take place regularly in the warm salt water pool and sound basin. With underwater light and color effects all around you, you experience a unique and intoxicating atmosphere. Moonlight shines through the round window at its zenith as you experience the feeling of weightless-ness, and soothing liquid sounds of classical and electronic music. Some of the experiences include;

  • Float with (Depeche) Mode with Tobias Lichtmann
  • Sunday Sounds
  • Electro Lounge
  • Relax and be pampered in the warmth of enticing aromas and infusions
  • Himalayan salt sauna and massages with illuminated Himalayan salt crystals walls surrounding
  • Ommm sound pool

Wellness isn’t anything new under the sun, but it is no longer only defined as using healthy products and fitness goals. It is a platform for experiencing holistic wellness through all aspects of the body; physical, emotional, spiritual, and mental. According to @adweek, “brands have a great opportunity to create customer experiences that can make positive contributions to the wellness journey.”

As the millennial consumer pushes towards more live, interactive, and immersive experiences, it’s important to keep in mind that they also believe in the  “practice what you preach” methodology. Wellness culture is a lifestyle, and if brands want to create positive and immersive customer experiences, they must also integrate a wellness culture within their structure. Liquidrom is staying true to its surrounding culture and market, and for this reason it will continue to inspire and draw people from around the world.

Visit www.elevateplanning.com to join my weekly newsletter and let me show you my freelance, experiential marketing super powers. If you are ready for me to join your team, please contact me at viviana@elevateplanning.com or 951 217-1028!


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