Elevate planning is enamored with brands that are passionate about their own charitable initiatives. Brands that support other charities is equally wonderful and we are grateful for them. One brand that knows how to #giveback utilizing their own products is Ashley Furniture. Ashley Furniture has a charitable mission called “Hope to Dream”. Hope to Dream is designed to provide a free twin mattress, bed frame, bedding and pillow, to underprivileged children. This creates a platform that allows experiential marketers to produce creative, social, and experiential campaigns that speaks to the hearts of millennial consumers. Consumers have the opportunity to connect and interact with the brand as well as engage with the cause. This overall creates an unforgettable experience. Way to go Ashley Furniture! Don’t forget to follow Hope to dream on Instagram!