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Top Experiential Marketing Tips

Teach people about your brand. Experiencing things helps them to understand your brand and fully connect with it Virtual Reality is one of the most powerful tools in experiential marketing. USE IT. What experiences can your brand create that would allow the consumer to experience it in a way they wouldn’t normally be able to? Create experiences with local businesses and partner up. Seek out brands to partner up with and think outside the box Adding digital elements to make […]

Lemlem – A Fashion Brand that Empowers Women

Elevate Planning recently discovered a woman owned fashion brand that markets the empowerment of women maternally and economically in Africa. According to ELLE, the brand Lemlem created an artisan-driven label made entirely of Africa. The founder is a former model – Liya Kebede. She stated, “Building businesses in Africa and consistently employing workers creates a long lasting, sustainable impact. Nothing says it better than the proverb: ‘Give a man a fish and you feed him for a day; teach a […]

When a retail store creates memorable “Experience”

      STORY… “Manhattan’s 10th Ave. retail corridor, “STORY” is a retail concept that takes the point of view of a magazine, changes like a gallery and sells things like a store. That means every four to eight weeks, STORY completely reinvents itself -from the design to the merchandise – with the goal of bringing to light a new theme, trend or issue.” As Marketers, this concept in intriguing, as it combines some of the most emotive marketing strategies all […]

Naja

Naja is a lingerie brand that does social good by empowering women. They implemented flexible work hours for the millennial mom to balance work and childcare. Every child of a Naja garment worker receives books, school supplies, uniforms, and all school meals paid by Naja. Cheers to this rock star brand! Elevate loves you.. #Elevateyourbrand #Elevateplanning *photo credit naja.co

The Millennial and The Kindness Hack

Have you heard of The Kindness Act”. Have you implemented this methodology in your company practices, at your events, brand marketing? According to Catherine Rampell, “Researchers at Wharton, Yale and Harvard have figured out how to make employees feel less pressured for time”: Force them to help others I find this very interesting as the Millennial is most motivated by a feeling and acts of community, connection and making a difference. They want to know that what they are investing […]

BMW Events

BMW Events

Hey Everyone! It’s been a while but we’ve got something special for you all today. Elevate Planning & Production has collaborated with BMW in Beverley Hills in order to showcase newly released car models. The purpose of these events is to have current owners of BMWs see and test out the newer models, including BMW’s very first hybrid! In addition to seeing these cars, guests are also able to enjoy performances from different bands, as well as aerial artists and […]

XOS Battle of the Sexes

Viviana Salvia is not only the owner and founder of Bella Notte Events (BNE) but she also co-founded XOS Productions. Check out XOS Battle of the Sexes.